A
Good
Autoresponder
Service Loaded With An Effective Email Campaign Is Like Having A
License To Print Money - The Most Valuable, But Misused Tool In Network
Marketing Today.
I have used and tested many autoresponder
services from Pro Autoresponder, Robot
Reply, Aweber, Post Master, 1Shopping
Cart, SendFree, G-Lock, MailChimp, iContact and Get
Response... Just to name a few.
What I've found is that...
Obviously we all know that email marketing
today
is in the middle of a war
between the service providers, spammers, and good honest
marketers.
Back in early 2002 pretty much any autoresponder service could be used
as a tool where you could load up a list of
20,000 to 200,000 prospects, blast out your message, and generate
some leads. As you probably already know those days are long gone.
The biggest change to hit autoresponder
services
in
recent
years
has
been
the
required
opt-in
function.
This
means
that
you
can
no
longer
load
a
pre-existing
list of contacts into your autoresponder service of choice, even if
they have IP stamps,
time/date etc...
The vast majority of networkers do not have an existing subscriber list
so you may be looking for an autoresponder
service
that
will
allow
you
to
go
buy
20,000
opt-in
opportunity
leads,
load
them
into
your
autoresponder
service,
and
blast
out
an
email about your
business. Let
me just tell you now to save your time, money, and your reputation...
If you do have a contact list or opt-in
leads, 9 out of 10 of the major
autoresponder services today will require you to use a "list cleaning"
message, which
means that the people on your list have to opt-in a 2nd time to your
new autoresponder service. It's not going to happen... I've seen people
go from 15,000+
loyal subscribers to less than 1,500 over night because of this
issue.
After much testing, the service I have finally settled on for most of
my sites is 1ShoppingCart;
Although I still use and recommend Aweber's autoresponder service for my team
training emails as well as for several other newsletters.
The reason I recommend 1ShoppingCart is that
it can grow with your business. They offer a fully loaded autoresponder
service at their bottom level, but they also offer full merchant
services and e-product delivery if you want to market your own products
online some day. They even offer full fledged affiliate program
creation so you can start you own affiliate program if you so desired.
This is the service that all of the top internet marketers currently
use because of their functionality and great delivery rate.
This expandable service is critical because the last thing you want to
have to do is build a massive
contact list in one autoresponder service, and then
have to try and transfer it over to another autoresponder service down
the road.
On a similar note, Aweber is a great autoresponder service as well and
their deliverabilty rate is bar-none head and shoulders above the rest
of the competition. Right now they are also offering a trial
option where you can test-drive their autoresponder service for a full
30 days for only $1.
Another great feature about Aweber is that if
you are looking to
create a series of recruiting sales letters for your group; Aweber has a fantastic letter share feature
which allows you to automatically populate your new team member's
account with your already pre-written Instant
Sales Letters.
REMEMBER: My
main point
here is
to
pick
an
autoresponder
service
that
you
will
want
to
stick
with
for
many
years
because
once
you
start
building
your
list,
it
may
be
difficult
to
switch
providers. (Sometimes a phone call to the company
owner will help you side-step the "list cleaning" requirement that
would otherwise destroy all your hard work). So again, be sure to
plan ahead when picking an autoresponder service and make sure that
they have the expandability you will be looking for in the future as
your business grows.
